The two page color magazine ad for Virginia Slims tennis comes from the Dec. 1982 / Jan. 1983 issue of Sports Illustrated. Newspapers were used to advertise the local matches. A $100 box seat ticket that was good for all sessions at the Oakland Coliseum during February 1983, came with free parking. The Philip Morris Company's early sponsorship of women's tennis helped assure today's American women an equal opportunity in sports.
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