2008-03-13

VIRGINIA SLIMS PRESENTS, CAROL ALT (1987-1989)


Beautiful Carol Alt was one of the women that Virginia Slims Cigarettes featured in their ads during the late 1980s. The classic "You've come a long way, baby" advertising campaign didn't mention or list the different model's names, and Ms. Alt felt that she personally wasn't endorsing the product because she hadn't been identified. Even though Carol Alt was a smoker, she refused to pose for any future Virginia Slims Cigarettes ads when she realized that her picture alone was recognition enough for some of her fans to feel that she was endorsing cigarettes. This decision cost her hundreds of thousands of dollars in lost wages.

Комментариев нет: