2009-04-10
Philip Morris USA makes Marlboro, Virginia Slims Parliament for American consumers
ALTRIA Group reported that the spin off its international tobacco business, freeing him to pursue a sale of cigarettes in the United States. The separation can protect the business, Philip Morris International, based in Lausanne, from the American legal and regulatory issues. Definite article international unit makes Marlboro, L & M and Bond Street cigarettes, Philip Morris USA makes Marlboro, Virginia Slims, Parliament and cigarettes Major brands of cigarettes for American consumers. After the completion of the parallel ALTRIA, which is based in New York, will consist mainly of his domestic cigarette business, Philip Morris USA, and 28.6 per cent stake in London beer company SABMiller, which makes Miller Genuine Draft, Pilsner Urquell and Snow. ALTRIA plans to complete its Park Avenue office and move to Richmond, Va., where Philip Morris USA is based.
2009-03-31
Marboro stories. Cowboy Marlboro
"Mild as May" was the advertising campaign used cigarettes Marlboro, before they added a filtered tip to their product. Brands of cigarettes
Marlboro, originally targeted at a female audience through a series of ads in 1926 showing the women's hand reaching for a cigarette product was
endorsed by Mae West and in the market to women.
One of the features of Marlboro cigarettes at the time was a red tip, which hid lipstick marks that women would be left with smoking.
Philip Morris, with a cowboy Marlboro, has capitalized on the fact that the cigarette advertising industry realized as the unique quality of its
products
This campaign was dropped in favor of a more masculine Marlboro Man campaign. In the early 1960's Philip Morris invented "Country Marlboro" and
distilled their manly imagery into reliable Cowboy known as the "Marlboro Man." Cigarettes Marlboro quickly gained market share and saw their
sales increase 5,000% within 8 months from the date of ad campaign premiered.
Marlboro ads are presented in red, American cowboy and western lands of Marlboro. These elements are well known as Marlboro Country, even without
reference to a slogan or brand. As a cowboy in the holster at his favorite gun packaging makes a statement. It is anticipated that the average
smoker removes his cigarettes 20-25 times a day.
Marlboro, originally targeted at a female audience through a series of ads in 1926 showing the women's hand reaching for a cigarette product was
endorsed by Mae West and in the market to women.
One of the features of Marlboro cigarettes at the time was a red tip, which hid lipstick marks that women would be left with smoking.
Philip Morris, with a cowboy Marlboro, has capitalized on the fact that the cigarette advertising industry realized as the unique quality of its
products
This campaign was dropped in favor of a more masculine Marlboro Man campaign. In the early 1960's Philip Morris invented "Country Marlboro" and
distilled their manly imagery into reliable Cowboy known as the "Marlboro Man." Cigarettes Marlboro quickly gained market share and saw their
sales increase 5,000% within 8 months from the date of ad campaign premiered.
Marlboro ads are presented in red, American cowboy and western lands of Marlboro. These elements are well known as Marlboro Country, even without
reference to a slogan or brand. As a cowboy in the holster at his favorite gun packaging makes a statement. It is anticipated that the average
smoker removes his cigarettes 20-25 times a day.
2009-03-22
Virginia Slims- women cigarette
Virginia Slims is a brand of cigarettes manufactured by Philip Morris. The brand was introduced in 1968. Virginia Slims belongs to decorative brands, focused strictly on young professional women. This smoking cigarette becomes one of the famous lady-brands that put the first stone in the Cigarette Production at the beginning of XX century that come together with the women’s affirmation as personalities, a women's smoking began to symbolize emancipation and feminism. This message was expressed on the first Virginia Slims pack of cigarettes: “You’ve Come a Long Way, Baby”.Some sources ascribe the growth of smoking level among young ladies to these cigarettes.
Later campaigns have used the slogans, "It's a woman thing," in the 1990s, and "Find your voice." A report by the Surgeon General of the United States has interpreted these marketing strategies as attempting to link smoking "to women's freedom, emancipation, and empowerment." This report also tied the increase of smoking among teenage girls to rises in sales of Virginia Slims cigarettes and other "niche" brands marketed directly to women. Virginia Slims cigarettes are much narrower (23mm circumference) than ordinary cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes, sold only in longer 100s and 120s, to give the cigarettes a more "elegant" appearance and ostensibly to reduce the amount of smoke they produce.
It was a real revolution and innovation that characterize the women spirit: to be different from others, to be first and unique. It gets more elegant “form”.Also, the Virginia Slims cigarettes can be easily distinguished through its dainty and elegance packing. It is a combination where prevail white color with colored stripes that run across the package. It proves delicate sense of “Virginia Slims” cigarettes. The refined design and fine flavor of this smoking product will find the partner in every woman. This brand is born to be near each lady at every moment of her life. Make yourself different and taste the cigarette that makes the world change in one moment.
Virginia Slims is the brand of tobacco cigarettes that illustrates the elegance and freedom of women. Its form, size and flavor always make themselves noticed. This lady-brand has a light taste and soft aroma. Due to its slimmest, smoking Virginia Slims cigarette you will experience the savor that cannot be explained and compared with no other cigs. This American tobacco is the nonconformist volume and form of the ordinary things. Virginia Slims cigarettes are real women thing.
Description
Virginia Slims Super Slims Purse Packs will introduce a smaller indiameter cigarette in a pink; sleek rectangular package with square ends. Virginia Slims Super Slims Ultra Lights and Virginia Slims Super Slims Lights will be offered in the purse packs, each pack contains 20 cigarettes. In 2006 Virginia Slims introduced the split pack trend in Japan, making the purse pack two ten count packs out of one for women to carry in small purses.
Later campaigns have used the slogans, "It's a woman thing," in the 1990s, and "Find your voice." A report by the Surgeon General of the United States has interpreted these marketing strategies as attempting to link smoking "to women's freedom, emancipation, and empowerment." This report also tied the increase of smoking among teenage girls to rises in sales of Virginia Slims cigarettes and other "niche" brands marketed directly to women. Virginia Slims cigarettes are much narrower (23mm circumference) than ordinary cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes, sold only in longer 100s and 120s, to give the cigarettes a more "elegant" appearance and ostensibly to reduce the amount of smoke they produce.
It was a real revolution and innovation that characterize the women spirit: to be different from others, to be first and unique. It gets more elegant “form”.Also, the Virginia Slims cigarettes can be easily distinguished through its dainty and elegance packing. It is a combination where prevail white color with colored stripes that run across the package. It proves delicate sense of “Virginia Slims” cigarettes. The refined design and fine flavor of this smoking product will find the partner in every woman. This brand is born to be near each lady at every moment of her life. Make yourself different and taste the cigarette that makes the world change in one moment.
Virginia Slims is the brand of tobacco cigarettes that illustrates the elegance and freedom of women. Its form, size and flavor always make themselves noticed. This lady-brand has a light taste and soft aroma. Due to its slimmest, smoking Virginia Slims cigarette you will experience the savor that cannot be explained and compared with no other cigs. This American tobacco is the nonconformist volume and form of the ordinary things. Virginia Slims cigarettes are real women thing.
Description
Virginia Slims Super Slims Purse Packs will introduce a smaller indiameter cigarette in a pink; sleek rectangular package with square ends. Virginia Slims Super Slims Ultra Lights and Virginia Slims Super Slims Lights will be offered in the purse packs, each pack contains 20 cigarettes. In 2006 Virginia Slims introduced the split pack trend in Japan, making the purse pack two ten count packs out of one for women to carry in small purses.
Cigarette Advertisements and Women
Since World War II (1939-45), the cigarette companies have been trying to get women to smoke. Through ads, smoking has been pictured as going along with independence, careers, sexual freedom, as well as beauty. Since the 1970's, Virginia Slims ads have said, "You've come a long way, baby." Ultra Slims, the long thin cigarettes, were made for women. In ads of these types of cigarettes, the women look very thin to give the idea that smoking will not make a person fat. Cigarette ads appear in most women's magazines, such as Glamour, Redbook, Working Women, Cosmopolitan, People, and Vogue.
Cigarettes are heavily advertised in African-American magazines too. Ebony, Jet, and Essence magazines have ads showing beautiful and handsome Black men and women smoking. Outdoor billboards have been another way for tobacco companies to reach African-Americans. The number of outdoor billboards advertising cigarettes is four times higher in Black communities than in White communities. Cigarette companies target mentholated cigarettes to Blacks. Newports, Kools, and Salems are very popular brands among African-Americans. Because mentholated cigarettes can be inhaled deeper into the lungs, they are more dangerous than non-mentholated ones.
Whether they were made for teens, women, or African-Americans, all cigarette ads have the same message: smoking is fun, healthy, and attractive. Ads show men who look masculine or manly, hip, cool, adventurous, mature, and strong. Women look sexy, stylish, beautiful, glamorous, relaxed, secure, and independent. Many ads show athletic people who are wind surfers, aerobic dancers, motor cycle racers, horseback riders, roller bladers, and basketball players.
Cigarette ads give the impression that smokers are "Alive with pleasure" and that smoking is good for you. Unfortunately, nothing could be further from the truth. The U.S. government has labelled cigarettes as a dangerous drug that causes lung cancer, heart disease, and many other serious illnesses and conditions. Many people all over the country are talking about whether tobacco companies should be allowed to advertise cigarettes or even to make cigarettes.
Cigarettes are heavily advertised in African-American magazines too. Ebony, Jet, and Essence magazines have ads showing beautiful and handsome Black men and women smoking. Outdoor billboards have been another way for tobacco companies to reach African-Americans. The number of outdoor billboards advertising cigarettes is four times higher in Black communities than in White communities. Cigarette companies target mentholated cigarettes to Blacks. Newports, Kools, and Salems are very popular brands among African-Americans. Because mentholated cigarettes can be inhaled deeper into the lungs, they are more dangerous than non-mentholated ones.
Whether they were made for teens, women, or African-Americans, all cigarette ads have the same message: smoking is fun, healthy, and attractive. Ads show men who look masculine or manly, hip, cool, adventurous, mature, and strong. Women look sexy, stylish, beautiful, glamorous, relaxed, secure, and independent. Many ads show athletic people who are wind surfers, aerobic dancers, motor cycle racers, horseback riders, roller bladers, and basketball players.
Cigarette ads give the impression that smokers are "Alive with pleasure" and that smoking is good for you. Unfortunately, nothing could be further from the truth. The U.S. government has labelled cigarettes as a dangerous drug that causes lung cancer, heart disease, and many other serious illnesses and conditions. Many people all over the country are talking about whether tobacco companies should be allowed to advertise cigarettes or even to make cigarettes.
2009-02-13
Virginia Slims - women cigarette
Virginia Slims is a brand of cigarettes manufactured by Philip Morris. The brand was introduced in 1968. Virginia Slims belongs to decorative brands, focused strictly on young professional women. This smoking cigarette becomes one of the famous lady-brands that put the first stone in the Cigarette Production at the beginning of XX century that come together with the women’s affirmation as personalities, a women's smoking began to symbolize emancipation and feminism. This message was expressed on the first Virginia Slims pack of cigarettes: “You’ve Come a Long Way, Baby”.Some sources ascribe the growth of smoking level among young ladies to these cigarettes.
Later campaigns have used the slogans, "It's a woman thing," in the 1990s, and "Find your voice." A report by the Surgeon General of the United States has interpreted these marketing strategies as attempting to link smoking "to women's freedom, emancipation, and empowerment." This report also tied the increase of smoking among teenage girls to rises in sales of Virginia Slims cigarettes and other "niche" brands marketed directly to women. Virginia Slims cigarettes are much narrower (23mm circumference) than ordinary cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes, sold only in longer 100s and 120s, to give the cigarettes a more "elegant" appearance and ostensibly to reduce the amount of smoke they produce.
It was a real revolution and innovation that characterize the women spirit: to be different from others, to be first and unique. It gets more elegant “form”.Also, the Virginia Slims cigarettes can be easily distinguished through its dainty and elegance packing. It is a combination where prevail white color with colored stripes that run across the package. It proves delicate sense of “Virginia Slims” cigarettes. The refined design and fine flavor of this smoking product will find the partner in every woman. This brand is born to be near each lady at every moment of her life. Make yourself different and taste the cigarette that makes the world change in one moment.
Virginia Slims is the brand of tobacco cigarettes that illustrates the elegance and freedom of women. Its form, size and flavor always make themselves noticed. This lady-brand has a light taste and soft aroma. Due to its slimmest, smoking Virginia Slims cigarette you will experience the savor that cannot be explained and compared with no other cigs. This American tobacco is the nonconformist volume and form of the ordinary things. Virginia Slims cigarettes are real women thing.
Description
Virginia Slims Super Slims Purse Packs will introduce a smaller in diameter cigarette in a pink; sleek rectangular package with square ends. Virginia Slims Super Slims Ultra Lights and Virginia Slims Super Slims Lights will be offered in the purse packs, each pack contains 20 cheap cigarettes. In 2006 Virginia Slims introduced the split pack trend in Japan, making the purse pack two ten count packs out of one for women to carry in small purses.
Later campaigns have used the slogans, "It's a woman thing," in the 1990s, and "Find your voice." A report by the Surgeon General of the United States has interpreted these marketing strategies as attempting to link smoking "to women's freedom, emancipation, and empowerment." This report also tied the increase of smoking among teenage girls to rises in sales of Virginia Slims cigarettes and other "niche" brands marketed directly to women. Virginia Slims cigarettes are much narrower (23mm circumference) than ordinary cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes, sold only in longer 100s and 120s, to give the cigarettes a more "elegant" appearance and ostensibly to reduce the amount of smoke they produce.
It was a real revolution and innovation that characterize the women spirit: to be different from others, to be first and unique. It gets more elegant “form”.Also, the Virginia Slims cigarettes can be easily distinguished through its dainty and elegance packing. It is a combination where prevail white color with colored stripes that run across the package. It proves delicate sense of “Virginia Slims” cigarettes. The refined design and fine flavor of this smoking product will find the partner in every woman. This brand is born to be near each lady at every moment of her life. Make yourself different and taste the cigarette that makes the world change in one moment.
Virginia Slims is the brand of tobacco cigarettes that illustrates the elegance and freedom of women. Its form, size and flavor always make themselves noticed. This lady-brand has a light taste and soft aroma. Due to its slimmest, smoking Virginia Slims cigarette you will experience the savor that cannot be explained and compared with no other cigs. This American tobacco is the nonconformist volume and form of the ordinary things. Virginia Slims cigarettes are real women thing.
Description
Virginia Slims Super Slims Purse Packs will introduce a smaller in diameter cigarette in a pink; sleek rectangular package with square ends. Virginia Slims Super Slims Ultra Lights and Virginia Slims Super Slims Lights will be offered in the purse packs, each pack contains 20 cheap cigarettes. In 2006 Virginia Slims introduced the split pack trend in Japan, making the purse pack two ten count packs out of one for women to carry in small purses.
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